A basic truth about networking is that it is actually more about giving than taking. While a network can significantly impact your business success the method of making it pay dividends is to keep your focus on giving. There are many creative ways to contribute to your network without taking a lot of time and energy. Here are a few ideas.
•Follow up: When you ask someone for something and they provide it (like advice, a reference, contact information or an introduction), let them know the result. Did you get the sale? Did the idea work? People rarely remember to do this. When they do it is noticed and appreciated.
•Say thank you: This is another thing that is often forgotten. Thank people often. Mailing a note of thanks is usually preferred but sometimes an e-mailed note is appropriate.
•Just say hello: Update people when something interesting happens. You are simply staying in touch and not asking for anything. People appreciate it when you make this effort.
•Give positive feedback: Unsolicited positive feedback really stands out and is really appreciated. Let someone know you were really impressed with [their talk, that article, what you said in the meeting]… it really made a difference.
•Send an article of weblinks: if you read something interesting that may benefit another person don’t hesitate to e-mail a quick note. I thought this was interesting and thought you might also. This may initiate a discussion or simply a “thanks.”
•Make an introduction: Be aware of people you know that would likely want to meet another contact of yours. Be sure it is valuable to both parties though. If one person needs help from the other person be clear to the one doing the “giving” prior to finalizing the introduction.
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